by Lori Bonnett
A quick trip through dozens of websites belonging to real estate agents and other real estate experts will tell you one thing for sure. Some of then come right out and say it, and some of them provide selling home tips but don’t really mention it at all. I am going to say it plainly in this article so that all my readers are no longer in the dark in any way. The most important thing to keep in mind when you are selling a home in the present marketplace is that you are looking for one buyer. That’s it, just one. And you are looking for the buyer to sell a house to.
OK, I realize that last sentence may sound “head-scratching” strange, but that is exactly what I meant when I said that agents and all the other professionals who publish selling home tips really don’t come right out and tell you that it’s not about selling a home, it’s about finding the buyer who is already looking for that home. There’s a big difference. And it’s the big difference that makes all the difference when you’re selling a home in this overcrowded and difficult market. You don’t need to make the process any more difficult than it is already. You need to stand back from the situation and consider just exactly who might be looking for your home and why.
Actually, it’s easier to start with the “why” because it can lead you to the “who.” Give some serious thought to why you selected your home in the first place. Are there amenities nearby, like shopping, schools, parks or a golf course or a lake? Is there a friendly, safe neighborhood with little children around for your kids to play with? These are the things that buyers are really looking for, not just the particular house itself. They are looking for the things that will add to their lives in a way that works for their lifestyles, their budgets and their basic beliefs. That’s what I mean when I suggest that you give serious thought to why you bought the house in the first place because when you discover those unseen but very important features of your home you will be better prepared to write about them.
The greatest of all the selling home tips I can provide is to first, see your home the way a new buyer will see it, and second, describe it exactly that way in classified ads you post online yourself. Don’t leave this important task to your real estate agent. Do it yourself, because you are the only one who knows all the great details about the home and the neighborhood, all the seen and unseen reasons why the next buyers are going to be excited to find just the home they have been looking for and now they have found! That’s how you find the buyers who are looking for your home.